Social Media Expert: TikTok isn't Just for Dancing Videos

SAN ANGELO— Children and young adults are learning more from the social media app “TikTok” than in school according to a social media learning site expert.

Many people think Tiktok is an app for trending dances, music, and stunts. But more people are discovering that TikTok, and other forms of social media like YouTube, Pinterest, and Instagram, are also great places to learn new skills. More than half of college students said they learn more on TikTok than in school (Erudera.) 

Nellie Wartoft, CEO & Founder of Tigerhall, molded her platform after social media and has brought social learning to the C-Suite. She says learning skills and information from social media is the best way to retain information.  

 According to Wartoft:

• Social media gives people quick access to a diverse range of sources
• The visual and interactive nature of social media aids in memory retention
• Trends and real-time updates keep information current
• Wide range of experts, influencers, and thought leaders
• Bite-sized content fits busy schedules
• Collaborative communities share insights and experiences
• Multisensory content, like text, images, videos, enhances comprehension

Nellie Wartoft is a Swedish entrepreneur who launched social learning platform Tigerhall in 2019, revolutionizing how professionals learn from one another in the real world. Under her leadership, Tigerhall has quickly gained traction with users across 32 countries, and employees in 12 markets. Nellie has raised over $10 million in venture capital from visionary investors including Sequoia Capital and Monk's Hill Ventures, and Tigerhall's customers include global Fortune500 firms in technology, FMCG, professional services, and financial services.

Nellie has been named on the 2021 Tatler Gen T list of Future Leaders and was recognized as one of the Top Entrepreneurs to Watch in 2023 by the International Business Times. She was also a Swedish National Champion in Skeet shooting in her teenage years.

Nellie is an accomplished speaker and regularly presents at large events and global forums such as the CLO Exchange, HRTech Asia, SMF, and several CHRO Summits across the United States. She currently serves as non-executive director on the boards of the Swedish Chamber of Commerce Singapore and the SGTech Digital Transformation Chapter - the largest industry association for technology companies in Singapore.

Nellie has always been a huge advocate of social mobility across the world. This belief is rooted in the fact that everyone should have the opportunity to reach their life goals and become successful at what they do, regardless of their background or circumstances. As she always says, "Where you come from should never, ever, get in the way of where you want to go."