SAN ANGELO, TX - New data from OnlyGuider, the adult search engine that tracks OnlyFans trends, shows Texas residents shelled out a staggering $248.5 million on the platform in 2025 – making the Lone Star State the second-highest spender nationally.
Tom Green County contributed solidly, ranking No. 36 out of 254 counties in total spending with $864,182, according to OnlyGuider's "Lone Star Lust" 2025 Texas Wrapped report released this week.
On a per capita basis (spending per 10,000 residents), Tom Green clocks in at $71,953 – just a shade below the statewide average of $79,415. Neighboring counties show a mixed picture, with some punching above their weight:
San Saba County leads the local pack at $82,931 per 10,000 residents – topping the state average.
Scurry County sits close behind Tom Green at around $69,410 per capita.
Smaller spots like Runnels ($34,546), Irion ($25,426), Sterling ($25,431), Menard ($22,149), and Concho ($15,377) trail lower.
But here's where it gets wild – just like the Houston Chronicle spotlighted in their recent feature on the Permian Basin. Everyone expects the big urban centers like Houston ($138,802 per 10,000 in the city data), Dallas ($201,309), and Austin ($179,231) to dominate the charts, and they do in raw dollars.
Yet the real per capita standouts often hide in remote, sparsely populated oil counties, where temporary workers in "man camps" earn big wages, work long shifts, and have little else to do. In the Chronicle's coverage of earlier data, Loving County (population around 60) topped the state with an eye-popping more than $13 million per 10,000 residents.
The trend clearly persists into 2025, with Permian Basin counties still posting impressive per capita numbers:
Reagan County: $117,426 per 10,000 residents
Ector County (Odessa area): $108,087 per 10,000
Midland County: $93,472 per 10,000
Karnes County: $77,713 per 10,000
As the Chronicle quoted one oil worker, Russell Smith: "Dudes are on well sites, kind of doing nothing... It's like being in jail."
OnlyGuider's 2025 data, built from search traffic, revenue benchmarks from OnlyFans filings, and location data, shows the pattern holding strong even as the platform's global revenue topped $7.2 billion.
"These guys are young, rich, bored, and isolated - that's a perfect storm for digital vice," Sam Pierce, Onlyguider's chief executive, told the Chronicle. "The modern oil boom isn't just about money - it's about what people do with it when they're stuck in the middle of nowhere."
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