SAN ANGELO, TX – Dust off your lederhosen and grab your stein-holding hand—Plateauberfest is back, and it's brewing up a storm for its fabulous fifth anniversary! Tomorrow, Saturday, October 4, Plateau Brewing Co., 214 S. Chadbourne St., transforms downtown San Angelo into a West Texas twist on Oktoberfest, complete with craft suds, sizzling German grub, toe-tapping tunes, and a heartwarming nod to community giving. Who says you can't mix hops with heart?
Kicking off at noon and frothing until 6 p.m. at the brewery (and the neighboring parking lot), this free, family-friendly fiesta is open to all ages—no RSVP required, but hey, why not hop over to Plateau's Facebook page to say you're coming? It's the perfect way to soak up some autumn vibes while supporting local vibes.
Picture this: A lineup of Plateau's finest craft beers, including special German-style brews that'll have you saying "Prost!" faster than you can clink glasses. Thirsty for more? Dive into traditional German eats like juicy brats, crispy schnitzel sandwiches, giant pretzels slathered in beer cheese, and a smorgasbord of sides that'll make your taste buds polka.
But wait—there's more than just munchies! Groove to live music all afternoon with sets from the energetic Three Man Band, piano wizard Manny Campos (@piano_manny), and soulful singer Avery Peters (@avery_peters1). Kids (and kids at heart) can join in on fun activities, browse artisan vendors from across West Texas, and test their strength in a classic Oktoberfest stein-hoisting showdown. Who will hoist the highest? Only one way to find out!
What makes this year's bash extra special? Plateau is teaming up once again with the Concho Valley Regional Food Bank to fight hunger just in time for the holidays. Bring two shelf-stable canned goods for a sweet promotion, and know that a chunk of proceeds from those German beers goes straight to stocking local pantries. It's beer with a side of benevolence—talk about a feel-good brew!
"Five years of Plateauberfest is more than a milestone to us—it's a testament to the spirit of San Angelo," beamed Michael Choate, co-founder of Plateau Brewing Co. "This festival has grown into a community tradition that reflects our mission of craft, community, and conservation. We're proud to raise a glass with our friends and neighbors, and celebrate everything that makes West Texas unique."
Shoutout to the stellar sponsors making the magic happen: Angelo Rental, EXIT Realty Advantage, Texas Elite Plumbing and Remodeling, ASU Kappa Pi Art Booth, Austin Craft Spirits / San Angelo Whiskey Collective, CRC Roofing, Gandy Ink, Grogans, Fuentes Cafe, First Title Company, Hartman Roofing, KDG Quality Products, KFW Architects, Kona Ice, Livestock Weekly, North Bentwood Veterinary Hospital and Boarding, Onyx Solutions, Renegade Coffee Roasting, Resting Plant Face, Semper Fresh Kettle Corn, Skinner Law, and Thiemen Investments. Prost to you all!
Plateau Brewing Co., a true Texas gem founded in 2021 by four multi-generational Texans, is all about celebrating craft beer while building community and conserving the Lone Star State's wild beauty. Swing by their taproom any time, or follow the fun on Instagram and Facebook for more hoppy happenings.
So, San Angelo—ready to lager up and let the good times roll? Plateauberfest awaits tomorrow. Don't miss out on this frothy fusion of fun, flavor, and philanthropy!

Female contestants see how long each can hold a beer stein at the 2023 Plateauberfest at Plateau Brewery Co.
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