WASHINGTON — Burger King plans to remodel about 400 of its U.S. restaurants this year, continuing a multi-year effort to modernize 2,000 locations by 2028, according to its parent company.
Restaurant Brands International (RBI), which also owns Popeyes, Firehouse Subs and Tim Hortons, outlined the plans during a recent earnings call. The remodels are part of its $400 million “Reclaim the Flame” initiative, launched in 2022.
One of the Burger Kings in San Angelo, located at 3333 Knickerbocker Road, is currently under construction. The drive-thru remains open.
Many of the upgraded restaurants will reflect the chain’s new “Sizzle” image, with digital ordering kiosks and expanded drive-thru options. The company is targeting increased revenue after a 1.1% drop in first-quarter results.
“In the case of Burger King in the U.S., it’s winning by running restaurants better,” Executive Chairman Patrick Doyle said on the May 8 call. “You’re starting to see enough of those being done on a consistent basis, essentially one a day getting remodeled.”
Doyle said the remodels typically result in mid-teens percentage sales growth. The company remodeled around 300 stores last year.
Despite the progress, RBI CEO Josh Kobza noted more work remains. “We’ve got a lot of restaurants that aren’t at the modern image,” Kobza said. “We still have some pockets of operations that aren’t where we want them to be, that we need to turn around.”
Kobza added the company is focused on improving performance following a sluggish first quarter.
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